Discover the most exclusive prizes and perks from your favourite or soon to be favourite restaurants, shops and hangouts. The fun and intuitive game lets you zero in on offers to play odds and win instantly. It’s pretty simple...spin, win and redeem.

CLIENT
Amymacedo.com

Type of work
App Development, UX UI

01analysis

Discover the most exclusive prizes and perks from your favourite or soon to be favourite restaurants, shops and hangouts. The fun and intuitive game lets you zero in on offers to play odds and win instantly. It’s pretty simple...spin, win and redeem.

02Wireframe

03Branding

Logo Artwork

We worked extensively with ODDS team to define their brading preferences. We worked with the product owners to craft a vision, exploring the key journeys and overall structure. Quick-fire sketching allowed for rapid exploration of different routes in order to establish a clear direction.

primary color
R 243 G 19 B 72
secondary Color
R 230 G 255 B 237
secondary Color
R 0 G 0 B 0
secondary Color
R 58 G 58 B 58

04Color palette

The designers at AppStudio made their choice of a color palette with a black background with blue accents, that worked well for creating deep contrast with white active icons.

05Typography

06App Design

We iteratively increased the fidelity of the sketches, also giving consideration to Android/iPhone variations. Creating Invision prototypes allowed us to demo the experience and bring it to life, while two focus groups and accompanying interviews allowed us to test and validate assumptions to create this beautiful user interface. Our focus was to highlight the prizes, brands and products through the use of high quality images and animation to enhance gameplay.