There was a buoyant third quarter in the global wearables industry. With big names like Vodafone championing the new gadgets Vodafone Launches Smartwatches and AR Glasses. As Wearables Market , the outlook seems rosy heading into the festive season.
In the three months to 30 September, deliveries reached 125 million units, up 35.1 percent according to the last research firm IDC. Seasonality, new product releases, and the interminable coronavirus pandemic attribute to the development.
Abundant Global Wearable Market:
According to a recent study from the Multinational Data Organization, the global market for wearable devices increased by 14.1 percent. It is during the second quarter of this year due to the high demand for hearable devices.
While the overall demand for wearables ballooned to 86.2 million units during the period, the increase was unevenly distributed across the different form factors, the IDC Worldwide Quarterly Wearable Device Tracker data showed.
39.2 percent of all shipments were watches and wristbands, falling from 46.8 percent in the second quarter of 2019. Shipments for these products overall decreased by 4.4 percent compared to last year and totaled 33.7 million units.
The top AR app development companies and top suppliers, Apple, Huawei, and Xiaomi, gained share and supremacy while several other suppliers failed to persuade customers during an economic downturn that these products are must-haves.
Why Higher Shift During The Third Quarter?
During the third quarter, several countries started to ease restrictions and open up their economies, which helped boost outdoor activity and demand for wearable devices, said Jitesh Ubrani, IDC mobile device tracker research manager, in a research note.
Also, they have more money left over for discretionary expenses with individuals unable to go on international vacations or dine out, IDC said. Apple retained its market lead, which IDC attributed to its watch line’s success, which has grown to boost more mid-range models and its wireless AirPod earpieces.
In the third quarter, the US gadget maker delivered 41.4 million wearable devices, giving it a 33.1 percent market share. By contrast, 17 million units shipped by the second-placed Xiaomi, 12.8 million of which were entry-level wristbands. Huawei, with amounts of 13.7 million units, occupies the top three.
“The double-digit acceleration not only suggests strong demand but also implies in both emerging and developed markets. Many individuals have received a wearable device for the first time,” said Ramon Llamas, director of research, mobile devices, and AR/VR.
Consider what this means a more significant installed base of wearable devices’ consumers going forward and a bigger market in the years to come for product replacements. And because some wearers own different devices, such as earwear and wristwear, the market for wearables can enjoy sustained demand.
Opportunistic Vodafone Launches Smart Watches & AR Glasses:
Vodafone is one of the telecommunications providers looking to capitalize on this anticipated demand. This week its UK arm unveiled a smartwatch built in collaboration with Disney aimed at children. Named Neo, it equips with content including famous characters such as Buzz Lightyear, Elsa, Minnie Mouse, and Star Wars and Marvel characters.
It comes with a camera, chat and calling applications, an activity tracker, and those all-important security features in terms of features. It allow parents to get the contact list of their child, monitor their location, and use quiet mode to regulate screen time.
V ‘As a flagship, Neo highlights the investment of Vodafone in the category of smart tech. It shows how we are developing a platform that can generate significant market value while also differentiating ourselves in this growing industry,’ said Lutfu Kitapci, Vodafone Smart Tech’s managing director, in a statement.
Neo develops in collaboration with Vodafone, Disney, and the industrial design firm Fuse project. It comes under the ‘Vodafone Built and Linked’ line of IoT products, all controlled by its Vodafone Smart App. It is part of Vodafone’s attempt to build and eventually govern its ecosystem of compelling connected devices.
Features In Vodafone Neo Smartwatches:
- Voice and video calling
- Text messaging
- 5MP camera
- Location tracking, activity tracker
- Parental control via vodafone smartapp
- Weather updates, events reminders
- Upto 2 days battery performance
Nreal is broadly compatible with current applications for Android smartphones. It also gives AR experiences to many users that are familiar. See the table listed below:
Gaming:
Nreal brings to game titles all on Android immersive next-generation experiences. This makes it possible for users to play their favourite games in a whole new way.
Web:
Internet surfing, following the news, or shopping.
Music:
Many of your favourite apps are compatible with Nreal for streaming audio. This offers audio of high quality through the glasses without isolating the user from the world.
Photos:
In the AR gallery, view your favourite photos and albums in breathtaking clarity.
Social media:
Yahoo, Twitter, Instagram, Pinterest, LinkedIn, Discord, Twitch and many more.
Future Plans:
Vodafone has revealed plans to market augmented reality glasses made by product manufacturer Nreal to 5G customers in Germany next spring in Spain’s separate press release. Other markets expects to follow suit in 2021.
The Nreal Light, packed with motion sensors, cameras, and transparent screens, can overlay information, alerts, and interactive virtual objects with its lenses. However, to do any of this, they must be physically connected to a compatible Android device through a USB-C connection.
IDC projected last month that in 2024, global spending on augmented reality and virtual reality (AR/VR) would rise to $72.8 billion compared to $12 billion this year. Of that approximate number, customer usage cases anticipates to account for $17.6 billion.
Concluding Words Down:
Coinciding with Vodafone’s high-speed, ultra-low bandwidth Gigabit 5G network, Nreal Light will provide businesses and consumers with an inexpensive, accessible way to experience the latest technologies of augmented and mixed reality and bring the potential a little closer to everyone,” said Phil Patel, Director, Products and Services, Vodafone Group, in a statement.
“In collaboration with Vodafone, it’s exciting to make Nreal Light available in Germany, Spain, and other European countries as we continue our goal of making Mixed Reality accessible to customers around the world,” added Chi Xu, CEO of Nreal.
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