Is your digital platform not performing as expected? Are you seeing a dip in user interaction and conversions? It might be time to reevaluate the user interface (UI) and user experience (UX) of your site or app.
UI/UX design is crucial in capturing and retaining user interest, and with the ever-evolving design landscape, staying updated is essential.
In this blog post, we’ll dive into the most impactful UI UX trends in 2024 that can transform your digital presence and enhance your website’s appeal and functionality. Let’s begin
Related reading: Proven Experience Design Strategies for App Engagement
10 UI/UX Trends of 2024
As the UI/UX landscape continues to evolve, designers are pushing the boundaries to create more engaging, intuitive, and delightful user experiences. Here are some of the top UI/UX trends for 2024 that are shaping the way we interact with digital products.
1. Interactive 3D objects
Interactive 3D objects are making UI/UX design more engaging by letting users interact with virtual items that feel real. For example, online stores like IKEA are using 3D models that shoppers can rotate and view from different angles. This helps customers get a better idea of what they’re buying by placing items in their own space using augmented reality.
Additionally, interactive 3D elements are being utilized in educational apps to bring complex information to life. This makes learning more fun and interactive. As technology continues to evolve, we can expect an even greater adoption of these 3D features, making digital experiences feel more natural and visually captivating.
2. Voice-activated interfaces
Voice assistants like Alexa, Google Assistant, and Siri are becoming common in everyday life. Because of this, UI design trends incorporate voice-activated features in more apps and websites. This trend makes using devices easier and more accessible for everyone.
Users can give spoken commands to interact with digital products, removing the need for manual input. This feature is especially helpful for people with physical disabilities or those who need their hands free, like when driving or cooking. By supporting voice control, technology becomes more inclusive and easier to use.
3. Bold typography
This style is set to continue as a prominent UX design trend in website design for 2024. We are moving from traditional, simple fonts to bigger, bolder ones. This change helps in making a strong visual statement and instantly captures users’ attention. Using bold typography strategically adds distinct personality to interfaces and creates a clear visual hierarchy that navigates users smoothly through the content.
Also, to make your designs more interesting, try mixing bold fonts with other styles like 3D effects, italics, or illustrations. This can make your work even more eye-catching.
4. Dark mode aesthetics
Dark mode, also known as anti-light mode, is a design trend that prioritizes user comfort. Instead of bright white backgrounds that can strain the eyes, dark mode uses subtler, less intense colors that make it easier to read content.
Users often find websites with dark mode more attractive, especially at night, because they’re easier on the eyes than sites with light backgrounds. To use this trend on your site, you can choose darker colors to help reduce eye strain and make browsing more comfortable.
Sites like Twitter, Instagram, and Facebook offer dark mode options, which have proven popular for reducing glare and making evening browsing more enjoyable. Whether you go for a fully dark background or a softer, off-white color, easing the brightness can make your users more comfortable.
5. Neumorphism
Neumorphism is a design trend that builds on the simpler flat design style. It uses subtle shadows and lighting to make elements look slightly raised. This effect creates the illusion of buttons or surfaces you can touch, adding depth and a tactile feel to the user interface.
For instance, the redesign of the iOS app calculator utilizes neumorphism to enhance the buttons with a soft, inset appearance that suggests they can be physically pressed.
However, if this trending UI design is not used properly, it could compromise user experience and make navigation tricky. Thus, it’s crucial to choose a typography and color palette that complements the design and not overshadow it.
Related reading: The Importance of UX Design in App Development
6. Gamification
Gamification adds interactive, game-like elements to web design, making the usual browsing experience more engaging and fun, rather than just a task to complete. For example, Duolingo uses a map with levels to make language learning more interactive.
Other common examples of gamification in web design include:
- Badges
- Rewards
- Challenges
- Quizzes
This approach is great for motivating users to share their contact details, demographic information, and preferences. So, by making the experience enjoyable, you engage users and collect valuable data from them to further personalize their experience.
7. Emotional design
Emotional design aims to create positive feelings in users. It helps them connect emotionally with a design. This type of design uses nice visuals, easy functionality, and interesting stories to make experiences memorable and engaging.
A good example of this is the Apple iPhone. Apple markets its phones as more than just technology—they’re seen as stylish, simple, and luxurious. Everything from the user-friendly interface to the sleek look of the phone is designed to make users feel like they’re part of an exclusive group. Even the packaging is simple and elegant, making opening a new iPhone feel special and building a strong emotional bond right from the start.
8. Bento box design
The “bento box” design is a layout style that organizes website or app content into clear, separate sections, similar to how a bento box separates different types of food into their own compartments. This makes the design clean and easy to navigate, helping users find information quickly without feeling overwhelmed.
This layout is especially useful for websites and apps that have a lot of different kinds of information, like dashboards. Each section or compartment holds a different piece of content or feature, making everything easy to spot.
A great example of this is seen on the Pinterest website. Pinterest uses a grid layout that breaks the page into blocks, each showing a different image or “pin.” This setup helps users easily browse, save, and manage their pins.
9. AR and VR
Augmented Reality (AR) and Virtual Reality (VR) are making UI/UX design more interactive and engaging. AR adds digital elements to the real world. For example, Sephora’s AR app lets users try on makeup virtually. This helps them decide what products to buy without visiting a store.
Virtual Reality (VR) puts users into a fully digital environment. It’s great for learning new skills. For instance, VR simulations allow architecture students to explore and interact with their building designs as if they were real. This leads to better understanding and creativity in them.
Both AR and VR are changing the way users interact with digital content, making these the important trends for UI/UX designers who want to create cutting-edge experiences.
10. Kinetic typography
Kinetic typography uses motion to make text more engaging. This technique animates words to draw attention and guide users on websites and apps. It highlights important information and can make calls to action(CTA) stand out, improving how users interact with digital content.
In marketing, kinetic typography makes ads more eye-catching, helping messages stick with viewers. For education, it turns boring text into fun, interactive content, which makes learning easier and more enjoyable. This approach not only attracts attention but also helps users remember information better.
Related reading: How to Create an App Design from Scratch for your company?
Final Words!
Mastering the top UI/UX trends of 2024 is crucial for any business looking to create a standout website. By keeping up with these trends, you can ensure your website looks modern and meets user expectations in functionality and style.
AppStudio provides expert UX/UI design services that can help you tap into these trends effectively. With AppStudio’s help, you can enhance your website to better engage visitors and convert them into loyal customers.
FAQs
What is UI/UX design?
UI stands for User Interface, which is about the look and layout of a website or app. UX stands for User Experience, which is how easy and enjoyable it is to use.Why are UI/UX trends important?
Keeping up with UI/UX trends makes sure your website or app is attractive, easy to use, and meets what users expect today. This can make more people want to use it.
Why are UI/UX trends important?
Keeping up with UI/UX trends makes sure your website or app is attractive, easy to use, and meets what users expect today. This can make more people want to use it.
Should I redesign my product based on new trends?
Redesigning your product based on new UI/UX trends can be beneficial if it enhances user satisfaction and aligns with your business goals. However, consider the needs of your users and the core functionality of your product before making changes. It’s important to balance staying modern with maintaining a consistent user experience.
What are the key trends in the UI/UX design industry?
Some key UI/UX trends include minimalistic design with bold typography, dark mode aesthetics, and the use of Virtual Reality (VR) & augmented reality (AR) for more immersive experiences. Additionally, emotional design and voice-activated interfaces are gaining popularity, as they improve user engagement by making interactions simpler and more intuitive.
What are some top UI/UX design tools?
Some popular tools for UI/UX design include Sketch for designing interfaces, Adobe XD for prototyping, and InVision for collaboration. These tools help designers create and test their designs more efficiently.
What is a dark mode in UI design?
Dark mode is a design style that uses light text on a dark background. It’s popular because it’s easy on the eyes, especially in low light, and can save battery life on mobile devices.
